4 things help you improve conversion rate

Profit is an ultimate goal for all business no matter which area you are running business in. In order to increase profit, you should make efforts to improve your conversion rate for your online store. Here is some tips for optimizing conversion rate.

Be simple and clear

Like many factors of online marketing, simplicity is key to grasping the attention of our visitor. Clean up your site’s layout and make the shopping cart more remarkable to average users. There should be a very easy-to-follow sales flow that funnels the site visitor towards the end goal of checking out.

Streamline the checkout process

Speed is key here. The default Magento checkout is 6 full steps which, to many users, may be simply too much of a time investment and thus thus result in an abandoned shopping cart. Magento supports various One-Step checkout extensions like Magento One Step Checkout. The extension will support your customers right away, take them a little time to complete. As a result, the number of success check out can be improved.

Safety

While speed may be the second-most-important factor, safety is and always will be number one. Customers need to feel that their money is protected. An online store should convey trust. A physical address and a contact phone number should be considered to be placed on the footer for visitors to see at all times. Payment guarantee need to be included in your e-commerce sites.

Tidy content

One of the fastest ways for a Magento site to lose their customers is when visitors can easily find spelling or grammatical errors. Improve and focus the content of the website (which may include text, pictures and video) to target conversion rates. Customers hope to have their money handled by a competent and intelligent person. Your website represents you, so make sure to come across as professional and responsible by avoiding little mistake.